E-Learning is one of today’s most powerful tripwires and revenue generators.
Some organizations like Mind Valley bring together subject matter experts from all walks of life and have developed a marketplace of courses that generate hundreds of millions of dollars.
Other organizations offer courses for free or for a small honorarium as a tripwire as a way to build lists, educate their prospects, empower them with knowledge and make them informed buyers.
Best Training For Your Team
And finally... businesses use e-learning for training. Because repeating yourself is exhausting and can be inconsistent. These saves thousands of dollars and can help flatten the learning curve by more than 40% in many instances.
Your Business Kit, Pro and Elite Subscriptions now offer an E-Learning module that allows you to create a marketplace of courses for sales, for training and for-profit with our easy-to-use course builder.
Since the pandemic, everything has changed and e-learning has become a very necessary and important component of an organization's sales, marketing, retention and HR functions. The tool is available to you at no cost. Ready, when you are.
This all sounds amazing, right? Let’s talk about where 98% of businesses will fail. Content and program creation. The StyleLabs content team has developed a special task force specifically aimed towards assisting small businesses in course creation, content development and distribution. Our team can help you plan your content and curriculums, design downloadable assets and quizzes, shoot videos and roll out turn key offerings in a strategic and systematic fashion.
Reach out today. Let’s get started.
Why E-Learning is Important
The global E-Learning market is worth $107 Billion. By 2025 it will be worth $325 Billion. With everything going on in the world, synchronous and asynchronous content delivery is growing in demand exponentially. Take the time to think about how you can start educating your customer on their craft or how you can streamline your operations through digital onboarding. Through our Silent Salesman platform, have designed an e-learning platform that anyone can utilize to quickly develop an entire suite of courses and offerings. We’re excited to show you how you can utilize this for your business or to showcase your craft.
E-Learning as Trip Wires
Tripwire marketing is a conversion-acceleration tactic that conditions prospects to buy or share something small from you rather than a more expensive product or service. E-Learning is commonly used as a tripwire to sell high ticket items by first selling prospects a small course or simply offering it to them in exchange for their contact information. For example, let’s say you were a personal trainer trying to sell sessions or a gym membership. An e-learning course on a 10LB weight loss or maybe a 30-day program for shaping shoulders for $9.99 would create brand association, trust and celebrity factor for the bigger sale down the line. Think about how you could build tripwires for your business. Maybe an eye health course to acquire new patients for eye exams or glass sales if you are an optometrist. The possibilities are endless.
E-Learning for Onboarding and Training
E-Learning as an onboarding and training tool has incredible benefits. Our studies show that offering e-learning to new employees for the purpose of onboarding has resulted in a 218% increase in revenue and a 30:1 ROI. HR companies are also now using E-Learning as a pre-interview / work interview tool to gauge understanding, preparation, coachability and fit prior to hiring. Imagine hiring somebody and providing them to an e-learning course that takes them through administrative processes and forms, Company Code of Conduct, Company History, Mission, Vision, Offerings, HR Policies, Job Description and Expectations, Instructions on how to use systems and technology, etc. Think about time saved, scalability, accountability and efficiency that would be achieved. An incredible way to set every employee for massive success from Day ONE.
E-Learning for Revenue
How much of that $325 Billion Dollar market do you want to access? As entrepreneurs, we are all subject matter experts in our field and there is an opportunity to share our craft with our customers and prospects. Maybe you’re a drone operator that could teach others how to operate drones and earn their drone pilot license. Maybe you’re a personal trainer that has a nutrition program designed for people with diabetes. Maybe you’re an author that wants to supplement your book with high-end coaching or follow-up courses. The end goal for most business owners is having the ability to generate location-independent revenue in a scalable way. E-Learning allows you to develop content once, layer it with personal service or earn residuals from your content on a recurring basis.
How We Help
We developed this product because we want to help you scale. Dollars per hour and dollars per unit may be a part of your business, but we want to help you supplement that with a zero-overhead revenue stream that can be earned and 24 hours a day from a digital storefront. We have appointed a full team dedicated to programming, content creating and marketing e-learning programs for entrepreneurs. The platform is simple and intuitive enough that you could build your entire offering with your mobile device, a ring light and a microphone. Alternatively, we are happy to design, compile, produce and commercialize on your behalf. Just let us know how we can help!
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