Search Engine Marketing

We manage over $500,000 a year worth of online advertising for our clients and typically they enjoy between FIVE and TEN to ONE ROI on their investment.  The truth is, it is actually MUCH HIGHER, but you wouldn’t believe us if we told you.

So... here’s an example of how it works with Google Search:

• Ads are typically purchased on an auction.
• There is a market rate for the click on each keyword.

Let’s say for “Edmonton Plastic Surgeon”, the cost per click is $5. We tell Google that we will pay $6 for that keyword to ensure we have top visibility. Google then scans your ad, the web page the ad lands on and the probability of you converting that click into a customer, how long you’ve been serving the ad, etc. and gives you a Quality Score.

• If your score is high, you may place higher for less cost.
• If your score is low, things can get very expensive. 

It is a premium Google charges for putting substandard content on their real estate.

Now... the math

Once we understand traffic and cost per click, we can develop a formula that can literally impact your revenue with a small margin of error.  

Using the Plastic Surgeon example, if:

• There are 10,000 searches 
• The cost per click is $5
• 1% of the searches will click on your ad and land on your site

You have spent $500 to bring 100 people to your site. Typically 3-5% of your site’s visitors will make contact. 50% of these visitors will become customers. This means that this exercise will bring the advertiser 2 customers with a cost per acquisition of $250 per customer. Assuming the average procedure is $5000 if you gave me $250 and I exchanged that for $5000 in revenue, would it be worth it? 20:1 ROI.  Not bad right? 

It typically takes 3 months to understand the math for a specific industry. After that, it could be reasonable to say that $5000-$10,000 in advertising has a high probability of generating up to $100,000 in revenue. It starts with creative construction and finishes with mathematical detailing.

Search Engine Marketing. What to expect when you partner with StyleLabs.

• We manage a lot of media buying budgets for a lot of people.  We have access to better rates, more tools and resources than if you were to manage it yourself.  As a volume buyer, we have access to expertise and specialists committed to setting our community up for success. 
• We build for conversion.  Whether it's organic or paid, all web assets we create are designed to demonstrate authority, relevance and delivery on intention.  What most people don’t know is that SEO and SEM are governed by most of the same rules.  Become an expert in one and the other is always within reach.  Build for one, succeed in both.
• We have a team of marketers certified in Facebook, Google Products (including YouTube) and LinkedIn.  But… media buying isn’t just digital.  We have developed ads on TV, Radio and Print.
• We have the answers to the test!  Everything is inspired by data and market research.  We have developed and curated proprietary tools and processes that help us carve out the process to conversion.  We take the time to understand who your clients are, where they hang out, how they consume information and how they want to be marketed to.  Then… we create journeys that resonate with their expectations.  The result… Conversion. Market Share. Domination.

1. Higher ROI: We have successfully delivered on hundreds of campaigns and delivered double-digit ROIs EVERY SINGLE TIME.  It’s a bold claim but ask our clients.  Wait, they may be too busy responding to all the leads coming in.

2. Faster Results: After the initial point of inertia and iteration, any client should be able to start converting in under three months. Our clients tell us that it took them an average of 3-6 weeks, but we like to under-promise and over-deliver.

3. Multi-variant Campaign Design: We don’t outsource.  We’re cohesive and streamlined.  The left hand and the right hand are connected to the same body.  StyleLabs.  Our teams work collaboratively to develop and deliver your campaign, leaving nothing in the cracks or up to interpretation.

Here’s how we do it:

• We build or correct your website and service pages to be “ad ready”.
• We create great content on the service being advertised.  We load the page up with featured articles, testimonials, autoresponders, etc. to create a landing page specific to your ads.
• We leverage our proprietary tools to find every keyword an intender of your service would use and scan the best ads in the most competitive regions to aggregate best practices.
• We launch 3-5 versions of your ad on a rotating basis and monitor progress.

Although it’s not as easy as “throwing up an ad” once you’ve developed a baseline, every campaign requires less and less effort.  Depending on who you ask, Search Engine Marketing can include advertising directly on Bing, Google or Yahoo sites.  We include the following tactics into our SEM war chest:

• Google Search
• Google Ad Network
• Bing / Yahoo Search
• Bing / Yahoo Ad Network
• Re-targeting - All 
• Radio, Tv, Print 

Once we’ve confirmed engagement and conversion on one channel, we can replicate it across the entire digital and analog ecosystems. The best part of it is, we’ve developed a system to play “ping pong” with digital and analog, to maximize efficacy and reach broader audiences.