There Can Only Be One

Whether we are developing a website, writing a business plan, or pitching our client’s product, everything we do is focused on three things:

• Conversion
• Sustainability
• Organic growth

Correctly executed, your marketing and business architecture should flatten the curve on recessions, accelerate booms, and bulletproof your business from pandemics (yeah, that’s a thing now). When we started this company, we agreed that we would only work with clients we believed in and if we made the commitment to work together, we would treat your business like it was our own.

We make decisions and recommendations to you that we would make for ourselves and before we try anything on your campaign, we incubate it internally first. Everything we do from web design to email marketing to SEO is undertaken from an entrepreneurial mindset. We have designed a broad and deep product line so that we can help (almost) any business across the budgetary spectrum.

Because we know how hard it was getting to this point. From surviving recessions to paying landlords to making payroll to finding top 1% staff to do top 1% work. At the end of the day, we go through everything you do, the good and the bad. So we take responsibility of your marketing, business strategy, web design, sales, and research very seriously.

We’re different because we get you. We get you because we are you.

Our entrepreneurial journey started out in 2004. A couple of years out of university, Almin Kassamali, an aspiring lawyer, left a very lucrative and very successful career in regulatory affairs to “strike out on his own” to “have control of his family’s destiny.” Fascinated with data, models and consumer triggers, Almin enrolled in the RIVA Training Institute in Maryland where he completed the last of his mastery program in qualitative market research. Upon his return, Almin negotiated the acquisition of Call Us Info’s qualitative business which was rebranded as the eStyle Group. From 2004 to 2009, eStyle doubled in size each year and served as a gateway to research in Canada for brands, buyers, and large research firms in the United States, Canada and the UK. eStyle’s focus group facilities, Studios 1 + 2, were considered to be the best in Western Canada and years ahead of its time. In 2009, Salina Kassamali assumed day-to-day responsibilities of eStyle, while the StyleLabs concept was being incubated. In 2018, eStyle was acquired by its key clients in the US, UK and Canada.

Through this journey and interacting with blue-chip clients that would grow to be mentors and even colleagues over the years, much was uncovered about the entrepreneurial journey. Specific to web and marketing, the “little guy” was being trampled. There was a gap in knowledge, expertise and technology for the small business owner to stand a fair chance. Small business owners were spending the last of their savings and even putting themselves in debt to create visibility in what was the new digital era, only to be disappointed by under-delivery, inconsistency and so much dishonesty. So we took everything we had and invested in an idea. SamurAI. Driven by artificial intelligence on the back end and a ten button content management system on the front end, we were on a journey to level the playing field.

StyleLabs serves small and medium businesses of all sizes. We have products and services designed for every price point and budget threshold. We excel at Startups, Rescues, companies looking to “Level Up” and of course distressed organizations that could use a “nudge” to get back on track.

With over 500 clients, we have mastered many industries that include (but are not limited to) Real Estate, Medical Aesthetics, Plastic/Cosmetic Surgeons, Dentists, Denturists, Construction, Home Builders/Developers, Skilled Trades, HR, Optometrists/Eye Care Professionals… and many more!